THE CITY LANE

 

 

The City Lane is an online magazine dedicated to providing readers with interesting and informative travel, food and culture related content.

 

The City Lane is based in Melbourne, Australia. Founder and editor-in-chief Paul Kristoff founded The City Lane in 2009 and today the magazine has contributors across Australia, the UK and the USA.

The magazine has a global focus and provides readers with unique, interesting articles containing high quality writing and photography.

 

The City Lane prides itself on inspiring people to get out of their comfort zone and try new things be it in their home town or further abroad.

  • The City Lane is an online magazine dedicated to providing readers with interesting and informative travel, food and culture related content. The City Lane is based in Melbourne, Australia. Founder and editor-in-chief Paul Kristoff founded The City Lane in 2009 and today the magazine has contributors across Australia, the UK and the USA. The magazine has a global focus and provides readers with unique, interesting articles containing high quality writing and photography. The City Lane prides itself on inspiring people to get out of their comfort zone and try new things be it in their home town or further abroad.

 

  • The City Lane prides itself on offering a wide variety of content with the motto of ‚Äútravel like a local". They are a team who will visit the hottest new bar as well as the hidden gems. They know the best inner city spots and off the beaten path discoveries.

 

  • The City Lane only partners with brands/businesses that it believes in, and that will be of genuine interest to its readers.

 

  • Content on The City Lane is professional, high quality, SEO optimsed and promoted across a number of social media channels to ensure immediate and longer-term impact. Generally, only 1-2 pieces of content goes live on The City Lane each day, which enhances the impact each piece of content has with readers.

 

  • The City Lane operates in an ethical manner and believes in full disclosure and honesty. The City Lane's readers appreciate and expect this, and it is one of the pillars that the brand stands upon

 

 

AUDIENCE

The City Lane's audience, which averages ~28k visitors a month is educated, savvy and drawn towards authentic content. Readers are predominantly from Australia, the USA and the UK aged 25-34, with strong following from the 18-24 and 35-44 age brackets too. The female/male split is about 55/45%. Total reach across Instagram, Facebook and Twitter is over 700k a month.

PARTNERSHIP OPPORTUNITIES

The City Lane is open to working with brands and organisation that align with our philosophy be it food, travel or culture related. The City Lane can create high quality content across a range of platforms that our readers will respond positively to.

 

Please feel free to check out

The City Lane

website here

PREVIOUS PARTNERSHIPS

CONTACT

helen (at) lighthouseagents.com

nathan (at) lighthouseagents.com