Iain Hewitson was born in Otaki, New Zealand and for over 40 years he has been a Chef/Restaurateur in both Australia and New Zealand.
Arriving in Australia in 1972, Iain quickly established himself as one of the country’s leading chefs and for many years was at the cutting edge of the restaurant scene – with establishments such as Clichy, Fleurie, Champagne Charlie’s, The Last Aussie Fishcaf,Memories of the Mediterranean, Tolarno Bistro and Barney Allen’s Bar & Diner, receiving both public and critical acclaim.
From 1991, Iain has been a fixture on television, firstly with the shows “Healthy, Wealthy & Wise” and “A Cook’s Journey” followed by “Huey’s TV Dinner”, “Never Trust a Skinny Cook” and “Huey’s Cooking Adventures”. The latter, which aired for 11 seasons, was rated as the top daytime show nationally with over 1.7 million viewers weekly.
I don’t know whether it was due to the fact that more people are living alone? Or a change in home-dining habits – with families not often sitting down to meals together? Or even due to singles, who had normally survived on takeaway and pre-packaged foods, now being encouraged by the plethora of TV cooking shows to actually get into the kitchen and whip up something.
Well, whatever the reason, when I decided to enter the 21st century and transfer my cooking skills to the more modern medium of YouTube, I decided some research may be in order. And, whilst I found there was a definite renewed interest in cooking by singles, I also discovered an increased interest in the world around us, particularly amongst the young – with much angst at the amount of food waste in today’s society. One-third of our food production, approx. $10 billion per year, is thrown in the tip).
• YouTube is the 3rd most visited site in the world.
• The number of hours people spend watching videos (aka watch time) on YouTube is up 60% year-over-year.
• Total number of people who use YouTube 1,300,000,000.
• 300 hours of video are uploaded to YouTube every minute!
• Almost 5 billion videos are watched on Youtube every single day.
• YouTube gets over 30 million visitors per day.
Sponsorship allows brands to target their key audience through opportunities that engage their network with their product. We are looking for brands to get on board for product placement for anything from basic, everyday ingredients to more specialised food products, as well as cooking utensils and appliances.
We are also looking for a liquor, wine or beverage company to feature their products by suggesting suitable accompaniments for each and every recipe (products which would, of course, feature in each segment).
For sponsors, their ingredients will be used exclusively (whereapplicable) in all recipes. As well, we will guarantee a fair number of recipes where said produce will be the hero ingredient with accompanying packaging shots alongside the ingredients list, which will be listed at the end of each segment.
helen (at) lighthouseagents.com
nathan (at) lighthouseagents.com