YOUTUBE Subscribers: 500,000 +
Facebook: 50,000 +
Annika's audience is predominantly young women 13-34 years of age who are interested in fashion, design, thrifting and learning how to make their own clothing.
• While the reach of the channel is worldwide, her audience is predominantly from North America, the UK, Australia and Germany.
• In addition to half-a-million youtube subscribers, Annika has an Instagram account with a following of over 50,000 and a highly engaged audience.
• Her audience appreciates her realness in showing the mistakes she makes while sewing, and her openness about body image, ethics and disability.