- The top sewing/DIY fashion channel in Australia
- More than 1 million views every month
- 550,000+ subscribers on Youtube
- Annika’s channel has led to the creation of a highly-engaged community of sewists from all over the world, as evidenced by the numerous emails, messages and comments that are received by Annika every day about how learning to sew has changed people’s lives, the translation of her videos into more than 30+ different languages by her community, the sharing of creations under the social media tag #diyannika, and two different facebook groups with over 1000 members each, where people share and exchange their ideas and make friends.
- Because Annika is selective with the brands that she works with, her audience knows that her promotions of these brands is genuine and this gives the brand she is working with high credibility with her audience.
- Through partnership, your brand will gain access through a trusted voice to a large,highly-engaged audience of young people with disposable income.
- Because socially-responsible business is important to both Annika and to her audience, Annika would prefer to work with brands that hold a rating of B or above (C ratings considered on a case-by-case basis) on Rankabrand and/or Shop Ethical or if not listed, brands that can demonstrate transparency in their supply chain and implementation of a living wage to all employees, especially those who manufacture the products.
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